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Kuehne + Nagel uses WeChat to expand services to China-based exporters


IN the continuing drive for digitalisation, major Swiss transport and logistics provider, Kuehne + Nagel, is expanding KN FreightNet - a digitalised platform for quoting, booking and tracking of shipments to the Chinese market - by making it available through WeChat with its more than one billion daily active users.

With the expanded service, traders, exporters and local shippers in China will be able to check freight rates and shipping schedules in real-time. Leveraging on its back-end algorithm capability, the application also enables smart searching functionality at the customers' fingertips, the company said.

"Users can place shipment bookings directly for their shipments supported by the ease of a paperless information and documentation flow."

Member of the managing board of Kuehne + Nagel International AG responsible for seafreight, Otto Schacht, said: "By releasing the KN FreightNet extension for WeChat, the most popular application in China, we are strengthening our position as the leading online forwarder in China.

"We are taking user-friendly, fully digitalised booking and documentation management to the next level focusing on export-oriented small and medium sized businesses and delivering an unparalleled customer experience."

The extension of KN FreightNet will initially be going live on selected Intra Asia lanes for Full Container Load (FCL) services. This will be gradually expanded into other long haul trade lanes, the company added.

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